Platform banking

Periasamy Girirajan Irisappan
4 min readApr 19, 2021

As banking industry is moving towards an inflection point with the following constraints:

  • Reducing fee income and interest income
  • threats from Fintech and bigtechs
  • increased customer expectations
  • More stringent regulatory

These constraints force financial institutions to re-look their business model, which traditionally has been selling and servicing banking products. Platform banking is a model by which banks deal not only with non-banking financial products like life insurance, general insurance, and wealth management products but also lifestyle products in partnership with B2C commerce players in the market. These operate on a bi-model economy with profit sharing, footfall revenue, lead conversion income, etc.

Success factors

  • Digital first — The platform design needs to consider the digital-first viewpoint regarding products and processes.
  • Cloud first — Hybrid cloud becomes a natural choice for all-new capabilities and a progressive cloudification of existing capabilities.
  • AI first — The existing capabilities are augmented through AI on-prem and fintech partners. Potential areas are risk, pricing, NBA, sales & marketing.
  • Event driven — Event-driven fabric-based architecture, where components collaborate on events rather than the traditional way of interfaces
  • Zero trust-based — Absolute zero trust architecture at all levels, including new generation capabilities such as homomorphic computing

Different models

Three models which are more predominant in the market are the following:

  • Minimalist banking platform
  • BEYOND banking platform
  • Ecosystem banking platform

Minimalist banking platform

This model is targeted more toward business and operational efficiency. This is a good starting point for any financial institution that wants to put their first step in platform-based banking:

Minimalist platform banking

The key features of this model are the following:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • The business can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that bank can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI

These are the leading indicators:

  • Investment — Minimal
  • ROI — Faster
  • Operational efficiency — a significant improvement
  • User experience index — NA
  • Revenue increase — NA
  • Cost optimization — Significant improvement

BEYOND Banking platform:

This next model is suited for well-established broad universal banking with a diversified customer base. The critical KPI of this is model is revenue generation

BEYOND banking model

The key differentiating features are:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • The business can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that businesses can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI, automation, Cloud, containers, and DevSecops, which get provisioned as automation flows.

Leading indicators are the following:

  • Investment — Marginally high
  • ROI — Medium with recurring returns
  • Operational efficiency — NA
  • User experience index — Marginal
  • Revenue increase — Significant
  • Cost optimization — NA

Ecosystem banking platform

This is the most matured platform banking model where the financial institution extends beyond financial products into lifestyle products. This model needs effective governance in on-boarding, KYC, reconciliation, dispute, and settlement mechanisms.

Ecosystem banking

The key features are the following:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • Businesses can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that businesses can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI, automation, Cloud, containers, and DevSecops, which get provisioned as automation flows.

The leading indicators are:

  • Investment — Significantly high
  • ROI — Medium with recurring returns
  • Operational efficiency — NA
  • User experience index — Significant
  • Revenue increase — Significant
  • Cost optimization — NA

Conclusion:

This type of banking model can be achieved with specific standard capabilities which can be leveraged across business units:

Architecture tenets

  • Event-driven architecture
  • Low code
  • Gamification
  • In-stream analytics

Automation

  • Vanilla RPA
  • AI-infused RPA

Productivity

  • Simple chatbots
  • NLP based chatbots
  • AR
  • Blockchain
  • KYC store and expose for partner products
  • Smart contracts
  • Underwriting efficiency

Process acceleration

  • AI-based KYC, Fraud detection, AML, and Text recognition
  • Analytics-based risk management
  • Alternate credit score (family wealth, education, etc.)

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Periasamy Girirajan Irisappan

Im an IBM Dintiguished Engineer with 27 years experience in design and delivery of banking transformation projects in the areas of core modernization, digital