Platform banking

Periasamy Girirajan Irisappan
4 min readApr 19, 2021

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As banking industry is moving towards an inflection point with the following constraints:

  • Reducing fee income and interest income
  • threats from Fintech and bigtechs
  • increased customer expectations
  • More stringent regulatory

These constraints force financial institutions to re-look their business model, which traditionally has been selling and servicing banking products. Platform banking is a model by which banks deal not only with non-banking financial products like life insurance, general insurance, and wealth management products but also lifestyle products in partnership with B2C commerce players in the market. These operate on a bi-model economy with profit sharing, footfall revenue, lead conversion income, etc.

Success factors

  • Digital first — The platform design needs to consider the digital-first viewpoint regarding products and processes.
  • Cloud first — Hybrid cloud becomes a natural choice for all-new capabilities and a progressive cloudification of existing capabilities.
  • AI first — The existing capabilities are augmented through AI on-prem and fintech partners. Potential areas are risk, pricing, NBA, sales & marketing.
  • Event driven — Event-driven fabric-based architecture, where components collaborate on events rather than the traditional way of interfaces
  • Zero trust-based — Absolute zero trust architecture at all levels, including new generation capabilities such as homomorphic computing

Different models

Three models which are more predominant in the market are the following:

  • Minimalist banking platform
  • BEYOND banking platform
  • Ecosystem banking platform

Minimalist banking platform

This model is targeted more toward business and operational efficiency. This is a good starting point for any financial institution that wants to put their first step in platform-based banking:

Minimalist platform banking

The key features of this model are the following:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • The business can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that bank can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI

These are the leading indicators:

  • Investment — Minimal
  • ROI — Faster
  • Operational efficiency — a significant improvement
  • User experience index — NA
  • Revenue increase — NA
  • Cost optimization — Significant improvement

BEYOND Banking platform:

This next model is suited for well-established broad universal banking with a diversified customer base. The critical KPI of this is model is revenue generation

BEYOND banking model

The key differentiating features are:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • The business can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that businesses can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI, automation, Cloud, containers, and DevSecops, which get provisioned as automation flows.

Leading indicators are the following:

  • Investment — Marginally high
  • ROI — Medium with recurring returns
  • Operational efficiency — NA
  • User experience index — Marginal
  • Revenue increase — Significant
  • Cost optimization — NA

Ecosystem banking platform

This is the most matured platform banking model where the financial institution extends beyond financial products into lifestyle products. This model needs effective governance in on-boarding, KYC, reconciliation, dispute, and settlement mechanisms.

Ecosystem banking

The key features are the following:

  • Oriented towards the operational efficiency of business
  • Lesser time to market new products
  • Businesses can wire and launch new user journeys
  • Catalogs (stores) with options from multiple sources so that businesses can decide on the components which need to be wired
  • Augmented with necessary capabilities such as AI, automation, Cloud, containers, and DevSecops, which get provisioned as automation flows.

The leading indicators are:

  • Investment — Significantly high
  • ROI — Medium with recurring returns
  • Operational efficiency — NA
  • User experience index — Significant
  • Revenue increase — Significant
  • Cost optimization — NA

Conclusion:

This type of banking model can be achieved with specific standard capabilities which can be leveraged across business units:

Architecture tenets

  • Event-driven architecture
  • Low code
  • Gamification
  • In-stream analytics

Automation

  • Vanilla RPA
  • AI-infused RPA

Productivity

  • Simple chatbots
  • NLP based chatbots
  • AR
  • Blockchain
  • KYC store and expose for partner products
  • Smart contracts
  • Underwriting efficiency

Process acceleration

  • AI-based KYC, Fraud detection, AML, and Text recognition
  • Analytics-based risk management
  • Alternate credit score (family wealth, education, etc.)

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Periasamy Girirajan Irisappan
Periasamy Girirajan Irisappan

Written by Periasamy Girirajan Irisappan

Im an IBM Dintiguished Engineer with 27 years experience in design and delivery of banking transformation projects in the areas of core modernization, digital

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